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Icelandic craftsmanship at the forefront – Mummi ehf continues to serve handline fishermen across the country

Based in Akureyri, the family-run company Mummi ehf specializes in the production of high-quality gear for handline fishing. The story began in 2014, when Guðmundur Jónsson stepped away from his beloved boat, Ingeborg SI 60, and, together with his wife María, decided to start crafting quality products for small-scale coastal fishing.

From the very beginning, Mummi ehf has placed great emphasis on Icelandic craftsmanship, combining Guðmundur’s decades of experience at sea with meticulous attention to detail and practical design. Their products quickly earned a reputation for reliability and top-tier quality, becoming a trusted choice among small-boat fishermen around Iceland.

“When we started, things were done very differently,” Guðmundur recalls. “We’d spend the winter months producing the gear, and once the spring fishing season started, we’d hit the road in our motorhome to meet fishermen and present our products right on the dock.”

Today, a new chapter has begun at Mummi ehf. The motorhome – once their main sales channel – has been sold, and the founders have stepped back from the day-to-day operations. Their daughter-in-law, Kristín Björk, has now taken over the reins, ensuring that Mummi's products continue to serve the fishing community for years to come.

“People often ask if we’re still traveling the country in the motorhome,” says Guðmundur with a smile. “But times change. Instead of driving from town to town, we now offer our first-class products through our online store.”

While the personal, face-to-face service has evolved, Mummi ehf remains committed to outstanding customer care, fast delivery, and consistent quality—values that have defined the company from the start.

“We build on decades of experience in the industry and take pride in maintaining the Icelandic tradition of skilled craftsmanship in everything we produce,” says the new managing director. “These are products designed by a fisherman – for fishermen.”

The Mummi ehf online store is now open at mummiehf.is/collections, where customers can browse and purchase a curated selection of top-quality gear for handline fishing. Backed by deep expertise and a strong tradition, the company continues to be a leading force in serving Iceland’s small-boat fishing community.